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Joann takes the time to get to know her clients and suggest dates who share similar interests, goals, and personality traits.
She can look for that X-factor that algorithms can’t detect.
Her advice prepares her clients to look their best on every first date.
Joann compared dressing up for a date to dressing up for a job interview.
The Scoop: Online dating can be a time-intensive experience that places the burden of finding a date squarely on the shoulders of the user.
I can do the difficult part — the screening and vetting — so all they have to do is enjoy the date.” Joann’s boutique matchmaking business emphasizes personalized assistance and quality matches.
Her core audience used to be singles in their 40s and 50s, but that has rapidly changed in the last few years.
Now the majority of singles in her office are in their late-20s and 30s.
Joann has decades of experience under her belt and can give singles insight into what’s going on and what they should do to build a fruitful connection.
She told us that texting etiquette can be particularly tricky for couples these days.
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“I don’t have anything against online dating, it’s a great tool, but the problem is in how people are using it,” she said.