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When looking at the quality of a Web site, we should therefore first consider the purpose of the Web site and then evaluate what quality factors are directly related to that purpose.When asked to define the main purpose of a Web site, respondents in our survey selected two purposes well above the rest: to provide information to current and potential clients (30%) and to promote and market the organization (27%).The people in charge of getting the Web site built simply fail to make the effort to work out exactly what they hope to achieve.And the reason why is twofold: (1) it’s hard, and (2) it results in accountability. But, going back to the first reason, it is much harder than it sounds to set meaningful and measurable targets.
The quality of the Web site will depend on that purpose.
We have some stats as to the number of sales that the current sites have, and the numbers are not very high.
When I query the client as to what it wants from the new online store, I don’t get a clear answer.
These two purposes accounted for more than the rest combined (see Graph 9).
What this tells us is that the Web is considered primarily a means of communication, first to inform and second to promote.